See-Through
Unlike LCD, the Transparent OLED features a self-emissive structure that does not require a backlight, enabling higher transparency.


Transparent OLED display presents an innovative viewer experience
that blurs the boundaries between the screen and reality.
A new level of innovation with no visible boundaries.
The world's only transparent OLED display, featuring 45% transparency,
connects to the world and blends seamlessly with the space around it.


Creating a new visual space, opening a new advertising frontier


Harmonizing with interior design to deliver a sense of openness and spatial continuity


Delivering content through overlays and enabling augmented reality experiences




Self-lit Transparent OLED displays have a transmittance of 45%, while polarizers and color filters cut down transparent LCD's transmittance to 10%.
LCD
A non-emissive display that requires a backlight on the rear side of the panel and multiple optical sheets


OLED
A self-emissive display where each pixel emits and controls its own light, eliminating the need for a backlight to achieve a thin form factor and high picture quality


Transparent OLED
A new concept display that maximizes the self-emissive characteristics of OLED without a backlight to achieve up to 45% transparency


Transparent OLED will provide a wide range of selections with higher transparency in a variety of sizes.
Transparent OLEDTransparency 45%
